More Covers. Cleaner PCI. Zero Nights Lost.

Consistent, unlimited-hours SEO work across every location's profile and content — not a single corporate-site optimization pass — is what moves the map pack. My SEO's program runs keyword research, on-page and off-page work, and locally relevant content per location, on a flat monthly program instead of a per-location bill.

Start with which Self-Assessment Questionnaire applies — SAQ-B-IP or SAQ-D-Merchant depending on how the POS is deployed — then confirm guest Wi-Fi is segmented off the POS network and a quarterly ASV scan is actually passing, not assumed. My IT's PCI posture reviews and network segmentation work cover exactly that scope.

It's usually both, but it starts as a network question: a single point of failure nobody flagged before Friday at 7 PM. A managed-IT partner's job is to have found that failure point in advance, not just to explain it afterward — if your current setup's only answer is how fast someone responded, ask why the failure point existed at all.

Guest Wi-Fi and POS terminals need to sit on separate, firewalled network segments with no path between them — a common PCI scope-reduction gap in restaurants that treat one network as good enough for both. Network design and segmentation is a named part of My IT, built for exactly this multi-location scenario.

Direct traffic is an SEO and Google Maps problem before it's a delivery-platform problem — better local ranking and content give guests a reason to book or order direct instead of defaulting to a delivery app. My SEO's unlimited-hours model is built to sustain that ranking work location by location, not just for a flagship site.

Most 10-unit groups run some mix of POS (Toast, Square, SpotOn), reservations (OpenTable, Resy, Tock), inventory (MarginEdge, Crunchtime), and payroll (Gusto, ADP, 7Shifts). Technijian doesn't sell or replace any of those — My IT secures and networks what's already running, and My SEO drives the traffic that fills the reservations book.

Look for unlimited monthly hours instead of a flat per-optimization fee, and real ranking movement to show for it rather than a year of invoices with nothing to point to. My SEO runs on an unlimited-hours model specifically because restaurant groups have been burned by agencies billing for "optimizations" that never produced a rank.

Consistency comes from a shared response framework and a standing cadence, not from each GM handling it their own way. Review-response guidelines are folded into the same monthly SEO program, so every location answers in a similar voice on a similar schedule instead of ad hoc.

Managed IT or co-managed IT covers exactly this gap — a 24/7 help desk and network team on retainer instead of a single in-house hire trying to cover five locations alone. My IT's managed and co-managed models scale to a multi-unit footprint without requiring a dedicated internal IT staff at all.

Beyond the fine itself, a merchant bank can suspend payment processing entirely until the gap is closed — which is the outcome that actually shuts down a location. Prevention is a documented SAQ on file, a passing quarterly ASV scan, and real network segmentation, which is what My IT's PCI posture reviews are built to keep current.