E-A-T and SEO in the Age of LLM Search
“E-A-T in the Age of LLM Search Engines” explains the increasing importance of Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness) principles in the context of search engines powered by large language models (LLMs). LLMs prioritize understanding user intent and content credibility over simple keyword matching, making E-A-T crucial for ranking. The article details how businesses can demonstrate expertise through author credentials and reliable sourcing, build authoritativeness by earning quality backlinks and engaging in thought leadership, and establish trustworthiness via website security and fact-checking. Furthermore, it outlines SEO strategies for this new landscape, emphasizing user intent, high-quality content, internal linking, and schema markup. Ultimately, the text argues that prioritizing E-A-T will be fundamental for SEO success in the evolving era of AI-driven search.
