Google Search: How It Works, Features & Optimization Guide (2025)

Google Search is the world’s leading search engine, helping users find information, websites, images, videos, and answers instantly. It uses advanced algorithms, AI, and ranking signals to deliver the most relevant results. Understanding how Google Search works can improve your SEO, online visibility, and digital marketing performance.

Side-by-side comparison chart of ChatGPT Search vs Google Search features and capabilities

ChatGPT Search vs Google: 2025 Update Guide & Tech Benefits

Ravi Jain
OpenAI's significant June 2025 upgrade to ChatGPT Search, positioning it as a direct competitor to Google's search dominance. The update introduces enhanced response quality, extended conversational memory, and real-time information access, leveraging natural language processing for more intuitive user interaction. It highlights improvements in source verification and transparent linking, while also acknowledging potential inaccuracies and advising user discretion. The text emphasizes ChatGPT Search's utility for professionals and its potential to reshape SEO strategies, underscoring its strategic market position and continuous innovation in the evolving landscape of AI-powered search technology. ... Read More